Sasha, day and night

One of SoWoit’s most iconic and timeless creations is the Sasha, a bag that holds a special place in my heart as I designed it as a birthday gift for my independent and adventurous 21-year-old daughter. As an avid traveler with a penchant for taking on new projects, she carries her bag with her wherever she ventures—it has become an inseparable part of her journey. The fact that the bag bears her name also means that I carry a piece of my daughter with me wherever I go❤️

The concept behind the Sasha model was refreshingly simple: to compose a versatile and multifunctional bag that complements the vibrancy of an active and colorful life, catering to its various desires, necessities, and requirements. It serves as an everyday companion for all seasons, equally at ease carrying a laptop in the office, bottles and diapers in the park, a book for a quiet moment, a camera to capture memories, or your essentials for a weekend getaway.

This tote model is exceptional, and it is no wonder it continues to stand the test of time, never going out of fashion. Whether accompanying you to the beach or exploring the city, it blends into both active days and chic occasions. As Alexandre Marain sums it in French Vogue, “This practical bag that we once deemed old-fashioned is now the epitome of chic…“.

The Sasha adapts to your needs and the varied moments of your day and night. Its elegance shines when carried by hand, but thanks to carefully crafted features like perfectly proportioned handles, it also comfortably drapes over your shoulder for added convenience. The handles perfectly balance thinness and sturdiness, allowing the bag to seamlessly complement your summer T-shirt or a cozy winter coat.

I wholeheartedly believe that you will revel in the versatility of the Sasha, exploring various looks by experimenting with different materials and colors. With its sophisticated simplicity, whether held by hand or gracefully resting on your shoulder, this bag effortlessly elevates your style, becoming an indispensable companion that aligns perfectly with your unique lifestyle and pace.

And nothing stops you from giving it your name, making it even more personal and cherished. After all, the Sasha is not just a bag — it’s an expression of your individuality and spirit.

All the best,

Sophie